“We all liked the We are Sikhs ads, but did they work?”

Friend,
Over the summer we launched a campaign in Fresno with one goal in mind: to help educate our neighbors about Sikhism. We held events across the San Joaquin Valley and ran a comprehensive ad campaign in order to bring people together and celebrate our differences.
But the question is, did our ads work? The answer is a resounding yes! The results were tremendous. Our campaign proved that it’s possible to make a difference if we just take the time to talk to our neighbors and celebrate our differences.
In case you missed it, I recently wrote a piece in the Fresno Bee that highlights the excellent results our campaign has seen in Fresno:
While there is no denying that our community – and our country – face significant issues, I hope that we can look at what we are accomplishing through We Are Sikhs Fresno as a reminder of everything we have in common. There is always hope. If we just reach out to our neighbors and focus on what we have in common, we can defeat hate with love, awareness and understanding.
I want to thank you all for your support – in Fresno and across the country. Thank you for helping us spread our values. I’m proud of the work we’ve been able to accomplish together, but we aren’t done yet.
We are Sikhs, we are Americans, and we will continue to serve our neighbors and fight for equality for all!
Sincerely,
Bill Singh Nijjer
We Are Sikhs Fresno