Yosimar Reyes posts photos and videos chronicling his life with his grandmother. Carolyn Fong for The New York Times

The rise of the ‘carefluencers’

On TikTok and Instagram, people are sharing what it’s like to care for relatives in their final years, making their family members into social media stars.

“When I was posting my mom, it’s not like I felt like I had to — it actually became fun,” a 37-year-old said. “Social media brought so much validation with people saying, ‘You’re doing such a good job,’ and it became a place of refuge.”