success still centres around a product’s value proposition and whether it can hook the consumer.
Dear Balbir Singh Sooch,
“If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, the profits will follow.”
That was the straightforward view of Apple founder Steve Jobs on how to make a company successful. In an era of everything Internet, disruption by new-age companies is a norm. But success still centres around a product’s value proposition and whether it can hook the consumer. Moreover, companies also need to be vigilant about compliance and social-media feedback.
Today’s edition features three companies that have made a name for themselves but have been facing some headwinds of late.
FINTECH
Inside CRED: Freecharge founder’s ‘contrarian’ bet
Kunal Shah’s CRED started off by offering reward points on credit-card bill payments. It has since been trying everything from credit-line to rent-pay products. The company now wants to get into insurance and classifieds, and build a distribution-first business targeting credit-card users. However, the company, which has received USD146 million in funding, has faced criticism on social media for not making money. Shah’s response: From next year, monetisation will be visible for everyone to see. 
TECH
Zoom’s COO is not worried by app bans in India
While videoconferencing giant Zoom continues to be haunted by its China connections, India has been cracking down on several apps on “national-security” concerns. In an exclusive interview with ET Prime, Zoom’s global COO Aparna Bawa says it is a safe platform and the company is working on ensuring end-to-end encryption for all users soon.
MEDIA
Can Star India hit its INR3,000 crore revenue target?
With the postponement of the IPL because of the pandemic, things have not panned out for Star India as expected. As a result, the broadcaster will have to rework its revenue projection. Fortunately for it, the cricket tourney has been rescheduled in the festive season and the viewership for its OTT platform has gone up dramatically during the lockdown.
Regards,
ET Prime Team